Mobilizing Cell Phones in Evangelization

Cell phones are ubiquitous. Most of us spend more time interacting with our cell phones than with friends and colleagues. How can Church and publishing professionals take advantage of this full-fledged obsession with cell phones to promote what the Church believes and advance the Church’s mission of evangelization? How can we build on the success of mobile apps on the Liturgy of the Hours and lectio divina by creating compelling offerings in the app environment? What strategies do we employ to ensure that our offerings are easily discoverable in an endlessly expanding universe of apps?