Cell phones are ubiquitous. Most of us spend more time interacting with our cell phones than with friends and colleagues. How can Church and publishing professionals take advantage of this full-fledged obsession with cell phones to promote what the Church believes and advance the Church’s mission of evangelization? How can we build on the success of mobile apps on the Liturgy of the Hours and lectio divina by creating compelling offerings in the app environment? What strategies do we employ to ensure that our offerings are easily discoverable in an endlessly expanding universe of apps?
Tracy Earl Welliver is a Catholic author, speaker, consultant, and Gallup-certified Strengths coach with over 25 years of experience in parish ministry. He is currently the Director of Parish Community and Engagement for LPI, having previously served for 22 years as Pastoral Associate at Saint Pius X Catholic Church in Greensboro, NC, a parish that in 2009 won the Archbishop Murphy Award for excellence in stewardship from the International Catholic Stewardship Council. Tracy speaks extensively on evangelization and mobile strategies.