Explore past webinars sponsored by ACP and register for upcoming ones!
Doing Truth Online: Reshaping the Tenor of Catholic Conversation on Social Media
JANUARY 15, 2020, 1 PM ET/10 AM PT -- Register Now!
Building Community with Instagram
One of the anticipated “blessings” of social media was the potential for it to create new experiences of community. Many people are part of Facebook and LinkedIn groups which offer experiences based on common interests, activities, or associations. Marketers have tried to take advantage of various social media to create interest around authors and content since they first came on the scene. While marketers haven't completely broken the code, social media users have moved on to other platforms from Facebook to Instagram. So, how do we effectively create community with Instagram--an image-focused platform rather than a text-based one? Mana will help us better understand how to do that.
Getting Your Staff Invested in the Financial Efficiency of Your Organization
Learn the best practices for keeping employees “in the loop” and engaged in protecting your organization’s position.
Mobilizing Cell Phones in Evangelization
Learn how to use the ubiquitous cell phone as an effective tool for evangelization in the family, parish, school, and diocese.
Engaging Young People in the Church: Where Are the Key Points? (Part 2)
This topic will be addressed in two parts so that we can sufficiently cover both the underlying research and the pastoral implications of the most recent study of young people in the Church and where and how we can reach out to them. Leisa Anslinger will facilitate part two as we look at the implications of this research and try to address concretely what we can do.
Engaging Young People in the Church: Where Are the Key Points? (Part 1)
This topic will be addressed in two parts so that we can sufficiently cover both the underlying research and the pastoral implications of the most recent study of young people in the Church and where and how we can reach out to them. Part one starts with the data from the unprecedented report Going, Going, Gone: The Dynamics of Disaffiliation in Young Catholics, led by Bob McCarty, one of the principle authors. He will present an overview of the many and varied reasons for disaffiliation from the Church by those we commonly refer to as “nones.”
Using Facebook and Twitter Effectively: How to Monetize and Measure Its Effectiveness
The feeds of Facebook’s 234 million U.S. subscribers are constantly being viewed for updates and news. At the same time, Twitter’s 68 million U.S. followers practice the art of communicating in 280 characters. Most Catholic publishers have a presence in both of these media, but what are the benefits of all this activity? How do you measure what a “like” or a retweet means to your business? How do these media impact your sales? Or do they? In this session, we will examine how to use both media effectively, how to best measure the results, and how and where monetization makes sense.