Webinars

Explore past webinars sponsored by ACP and register for upcoming ones!

Doing Truth Online: Reshaping the Tenor of Catholic Conversation on Social Media 

In recent years, the ability of the Church to offer transformative witness in the modern world has been diminished not just by disheartening stories about the Church but by the quality of conversation within the Church—conversation that mirrors the polarization, falsehoods, outrage, and meanness of contemporary American life rather than modeling an alternative. On the job and off, those of us working in the field of Catholic publishing can play an important role in reshaping the tenor of Catholic dialogue on social media. We’ll talk about best practices derived from the fields of negotiation and conflict science that can help us to influence the Catholic presence online in more healthy directions.

Previous Webinars
Building Community with Instagram

How do we effectively create community with Instagram--an image-focused platform rather than a text-based one?


Mobilizing Cell Phones in Evangelization

Learn how to use the ubiquitous cell phone as an effective tool for evangelization in the family, parish, school, and diocese.


Engaging Young People in the Church: Where Are the Key Points? (Part 2)

This topic will be addressed in two parts so that we can sufficiently cover both the underlying research and the pastoral implications of the most recent study of young people in the Church and where and how we can reach out to them. Leisa Anslinger will facilitate part two as we look at the implications of this research and try to address concretely what we can do.


Engaging Young People in the Church: Where Are the Key Points? (Part 1)

This topic will be addressed in two parts so that we can sufficiently cover both the underlying research and the pastoral implications of the most recent study of young people in the Church and where and how we can reach out to them. Part one starts with the data from the unprecedented report Going, Going, Gone: The Dynamics of Disaffiliation in Young Catholics, led by Bob McCarty, one of the principle authors. He will present an overview of the many and varied reasons for disaffiliation from the Church by those we commonly refer to as “nones.”


Using Facebook and Twitter Effectively: How to Monetize and Measure Its Effectiveness

The feeds of Facebook’s 234 million U.S. subscribers are constantly being viewed for updates and news. At the same time, Twitter’s 68 million U.S. followers practice the art of communicating in 280 characters. Most Catholic publishers have a presence in both of these media, but what are the benefits of all this activity? How do you measure what a “like” or a retweet means to your business? How do these media impact your sales? Or do they? In this session, we will examine how to use both media effectively, how to best measure the results, and how and where monetization makes sense.


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