Today, the consumer book-buying journey is complex, and dominated by large third-party players, and largely out of the publisher’s control. The publishing community’s relationship with the large Internet book sellers is a fact of life but opportunities remain for those organizations who build their own Direct-to-Consumer capabilities.
In this webinar titled “Building Your Direct-to-Consumer Channel” knk’s Jason Spanos discusses how to build a significant Direct-To-Consumer capability for your organization that will nurture demand, improve margins, personalize the buyer experience, build relationships at scale and provide essential strategic data and insights into customer behavior.
Jason Spanos, knk Software
For More Information:
Ellicott City, MD 21042 410-988-2926