Religion Publishers Reach Out to the Religiously Unaffiliated
When asked to specify their religion, a growing number of Americans check the “none” box. According to the Pew Research Center, today nearly a quarter of adults say they are not members of any institutional faith.
These “nones,” as they have come to be called, present a problem for traditional religions, but they create an opportunity for publishers. Many nones say they are, if not religious, still spiritual, and having severed ties to traditional faiths they seek to replace what those faiths provided—guidance, encouragement, comforting rituals and sacraments, even community. For that, they often look to books.
(Read further down in the article for comments specifically on Catholic publishing.)