2019-2020 ACP Webinars Announced

Posted By: Therese Brown ACP Member News , Webinars ,

Plan to join us for these upcoming webinars on issues related to Catholic publishing “best practices.” 

The 2019-2020 schedule addreseses such perennial topics as social media and sales. Here are the topics with dates and speakers.

Building Community with Instagram
October 8, 2019, 1 PM ET/10 AM PT
One of the anticipated “blessings” of social media was the potential for it to create new experiences of community. Many people are part of Facebook and LinkedIn groups which offer experiences based on common interests, activities, or associations. Marketers have tried to take advantage of various social media to create interest around authors and content since they first came on the scene. While marketers haven't completely broken the code, social media users have moved on to other platforms from Facebook to Instagram. So, how do we effectively create community with Instagram--an image-focused platform rather than a text-based one? Mana will help us better understand how to do that.
Your Presenter: Mana Ionescu  

How to Address the Polarization and Meanness on Social Media in the Church
January 7, 2020, 1 PM ET/10 AM PT
We see and experience polarization across our culture--in our politics, our Church, the media, even our homes. When opponents confront each other, an unfortunate outcome is an underlying meanness rather than respectful differences. This meanness has found a regular outlet in social media with its immediacy and ubiquitous presence in everyone's pocket on their smart phones. But what happens when mean, polarizing comments are directed at and are in the Church? How do we address this in order to continue to have productive dialogue or any dialogue at all? What should the "rules of the road" be? What tactics or procedures should we implement to reduce the meanness? 
Your Presenter: TBD

Strategies on Direct-to-Consumer/Business-to-Consumer
April 7, 2020, 1 PM ET/10 AM PT
The days of bookstores and retail outlets being your top purchasers are long over and giants like Amazon and Ingram are the main players in the game. But one of the side effects of this purchasing evolution was the power that was placed in the hands of the individual consumer. They expect and want more and it's up to us to provide it. What strategies should we implement to reach out to customers directly through our websites, email lists, and direct mail campaigns? What strategies are on the way out and what are the new "best practices"?
Your Presenter: TBD

Structure and Strategies to Spur Better Sales Efforts
July 7, 2020, 1 PM ET/10 AM PT
Sales are at the heart of every publishing business. Whether you have in-house, contracted sales representatives, or a call-in center, every publisher can improve their techniques. What are the current "best practices"? What is the best way to structure our sales staff to get the best results? What techniques get the best return-on-investment?
Your Presenter: Lynn Klika