2 Keynotes Confirmed for April 2027 Joint Conference with PCPA

Posted By: Therese Brown ACP Membership Meeting,

ACP and Protestant Church-Owned Publishers Association (PCPA) announce the 2 keynotes for the PCPA/ACP 2027 Joint Conference, April 7-8, 2027, at the Hyatt Regency Deerfield.

Publishing expert Jane Friedman will offer a keynote entitled Publishing Trends Today and What to Watch. In addition, Jane will present a workshop on What Publishers Can Learn from Innovative Authors.

Our second keynote will be George Walkley on the topic AI Choices, Opportunities & Risks for Publishers, Readers of George Walkley's weekly eNewsletter, Context Window, will know that he pays close attention to the impact of AI on the media and publishing industries. He summarizes the key developments each week in five minutes of reading time, and explains their relevance to your business. For this keynote, he will elaborate on his research and experience with the most up-to-date content and trends focused on the needs of Christian publishers during this time of extremely rapid change.

George Walkley is an independent strategy consultant and one of publishing's leading voices on artificial intelligence. Since founding his UK-based practice, Outside Context, in 2020, he has advised more than 35 clients in ten countries on strategy, AI and digital transformation, and scenario planning. He brings deep senior executive experience in publishing and media, including fifteen years at Hachette.

In 2023, George created the first independent, accredited generative AI training course designed specifically for publishers, in partnership with the Independent Publishers Guild. It has since reached delegates from nearly 300 organizations worldwide and earned a 2024 Association Excellence Award. He writes Context Window, a weekly briefing on AI in media and publishing, and is author of the forthcoming The Intelligence Multiplier, which shows leaders how to build strategy with AI, not just for it. He also serves as Chairman of Midas and holds an MBA from Bayes Business School.

In addition, George will also present a workshop called The Intelligence Multiplier.