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Webinar: Best Practices in Social Media

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Thirty years ago, reaching millions of potential customers meant advertising on network TV or in a major magazine or newspaper. Social media has changed all that, both in speed and numbers. The feeds of Facebook’s 234 million U.S. subscribers are constantly being viewed for updates and news. Twitter’s seventy million U.S. followers have to practice the art of communicating in 140 or 280 characters, and Instagram’s seventy-six million subscribers expect a visual statement where words are secondary. How do publishers find the best “voice” for their audience in each social medium? What are the best practices in creating and maintaining a substantive and successful social media presence? Drawing on his extensive experience, James Hetzel, CEO and president of Trinity Road, will enumerate the best practices that Catholic publishers can adopt to start, magnify, and turn around their organization’s social media content.

James V. Hetzel, J.D. is the president and CEO of Trinity Road, LLC, founded in 1997 as a multi-channel distributor of religious books and gifts. Trinity Road is now the largest internet distributer of Catholic books and gifts in the world. James is an active board member for numerous not-for-profit organizations. He and his wife, Whitney, have nine children.
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