One of the anticipated “blessings” of social media was the potential for it to create new experiences of community. Many people are part of Facebook and LinkedIn groups which offer experiences based on common interests, activities, or associations. Marketers have tried to take advantage of various social media to create interest around authors and content since they first came on the scene. While marketers haven't completely broken the code, social media users have moved on to other platforms from Facebook to Instagram. So, how do we effectively create community with Instagram--an image-focused platform rather than a text-based one? Mana will help us better understand how to do that.
Your Presenter: Mana Ionescu is the president of Chicago Digital Marketing company Lightspan Digital. She’s been dubbed a marketing scientist for her focus on analytics-driven marketing, busting of digital marketing myths and “bringing out the sexy” even in brands that don’t see themselves as such. Mana took the stage over 200 times in the past six years, as Kellogg Executive Education faculty and at large national conferences, from Techweek to SES, from Social Media Week to MPI TechCon, from Social Media Strategies Summit to Marketing Profs University and Pubcon. In 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office.