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News & Press: Industry News

The Shatzkin Files Medium publishes a book and gets some big PR

Wednesday, October 10, 2018   (0 Comments)
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The New York Times carried a story on the front page of its Friday Business section about a book. This book is a novel entitled (appropriately for this piece) “The Big Disruption” by Jessica Powell. Of course, it is about Silicon Valley, which explains its positioning and why Times columist Farhad Manjoo was interested enough to give it hundreds of words in a story that jumps to Page Two.

Which major publisher’s publicity department accomplished this coup? None. The book is being published as the first full-length book from Medium, a really useful blogging platform that I have utilized for my climate change writing. And the ebook offered can be read through a web browser for free.

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