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Lots of Spanish speakers in the United States, but not so much of a book market for Spanish books

Tuesday, April 24, 2018   (0 Comments)
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Somebody somewhere reported last month that the United States is the home country to the second largest number of Spanish-speakers in the world, after Mexico. Since I am speaking in Madrid to Spanish publishers at the end of May, that seemed like something I should learn more about. The US must be a market. The US Spanish-reading population must be of interest!

The idea that the market is significant was initially supported when I looked into what US publishers were doing to exploit it. Four of the Big Five have Spanish-language publishing programs aimed at the US market (although one appears much larger than the other three). The strategies and tactics of the companies differ and talking to them, as well as a distributor of Spanish-language books, made it clear that the nugget of information about Spanish speakers is a deceptive indicator of the market.

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