Author Relations and Marketing
“Publishing is all about competing for everyone’s eyeballs!” (Rick Joyce). While some stabilization has occurred in the publishing industry, publishing remains flat in a growing media economy. Publishers of all sizes need to build and reach their own audiences vertically/directly. Our relationships with our authors are ever more integral to this, and it has to be more than: “Make sure you have a website” or “Get on Twitter.” In this session, we will take the pulse of this aspect of our businesses and discuss what this may mean in our respective brands and markets.
By Hans Christoffersen, Carie Freimuth
Digital Challenges for Catholic Book Publishers
A Facebook executive predicted that videos will replace words within Facebook mobile in the next five years. Instagram and Snapchat, the leading apps used by Generation Z, use pictures for social communication. Millennials no longer use libraries or buy books but instead they read e-books and articles online. Boomer teenagers prefer watching the movie rather than reading the book.
Book publishers have confronted the doom and gloom of books and the written word for many years. But the drumbeats are even louder than ever online.
What’s a Catholic book publisher to do with its valuable book content? How does a publisher take a book, whether in paper or digital format, and promote it in the midst of all the media noise? And more importantly, are there ways to repurpose that book content so that it not only promotes the book and author but perhaps even makes money online?
This session will explore these questions and challenge you to consider new ways to expand your publishing reach online.
By Barbara K. Baker
Barbara K. Baker, principal for Kolbe Market Consultants, has worked in the online digital publishing space for eighteen years. Her work with authors and publishers has helped launch numerous successful books - on and off line.
How We Should Treat Our Employees
A wise, dedicated employee once said, “We come to this place as different individuals, from different places, and in different jobs--but when we come here, we become one family, one unit.” This session will illustrate the processes utilized to motivate and engage staff and demonstrate how to be inclusive and how to recognize the individual talents and strengths of those we work with through listening, mentoring, and training. It will use the story of one organization’s transition through change and over time to show how it is possible to grow and build a future through togetherness…by becoming “one unit”.
By Maureen Como
Maureen Como has been involved in bookselling and publishing for forty years, working in various positions including manager, district supervisor, and Vice President of Human Resources. She is the former Business Manager of Liturgy Training Publications, retiring after twenty years working with and on behalf of employees. Maureen loved the work she did, particularly her involvement with staff. She and her husband now live in Wauwatosa, Wisconsin, surrounded by their children and grandchildren. Maureen continues to care about the work of publishing and the people at Liturgy Training Publications, and she has happily consults for LTP when the need arises.
Successes and Failures in Catholic Publishing
By Mary Prete and Greg Pierce
Join Mary Prete and Greg Pierce in a conversation about the successes and failures in Catholic Publishing. We encourage you to be prepared to share a short example of your own personal success story.
By Mary Heidkamp, Alec Harris, Conor Gallagher
Conor Gallagher graduated with an undergraduate degree in Philosophy from Franciscan University in Steubenville, OH. He then earned both his Masters in Philosophy and Juris Doctorate from The Catholic University of America. He began his professional career as a law clerk to the Honorable Robert J. Conrad, Chief Judge of the Western District of North Carolina. He has been an adjunct Professor of Philosophy and Political Philosophy at Belmont Abbey College, and is currently the Executive Director of the Benedict Leadership Institute at Belmont Abbey College. He is also Publisher of Saint Benedict Press and TAN Books and is author of the title: “If Aristotle’s Kid had an iPod: Ancient Wisdom for Modern Parents." He and his wife Ashley, are the proud parents of ten children.
Tying Together Diverse Products and Product Lines with Marketing
While Catholic publishers today speak clearly to their core market—parishes, clergy and religious, schools, academia or trade—most of us also carry diverse products ancillary to our core business.
- How do we communicate the benefits of products and product lines that cross over more than one target market?
- How do we market them while keeping our design and message consistent?
- How do we promote them in various media (website, catalogs, mailers, advertising) so that multiple audiences quickly find the products they need?
- Most importantly, how do we maintain a strong brand through all our marketing campaigns?
Learn how to tie together diverse products and product lines with effective marketing and brand-building strategies.
By Mary Wuertz von Holt
Mary Wuertz von Holt is the director of sales and marketing of Liguori Publications. She brings to the presentation two decades of experience with branding, integrated marketing, database marketing, and sales channel experience at industry-leading advertising agencies DraftFCB and Grey Advertising, technology companies, an international firm, and the Archdiocese of Chicago where she worked with its 360 parishes.
Working Remotely: Building a Productive Offsite Team
By Alicia von Stamwitz and Mark Lombard
Alicia von Stamwitz (Ramírez de Arellano) is an award-winning writer and longtime editor with the religious press. Since October 2011, she has worked with Franciscan Media as a contract acquisitions editor, for whom she has acquired new books and videos by Ron Rolheiser, Jean Vanier, Thomas Moore, Joan Chittister, Brian Doyle, Robert Ellsberg, Pope Francis and others. Her freelance essays and articles have appeared in The New York Times, Publishers Weekly, The Sun, America, The United Church Observer, and St. Anthony Messenger. Her exclusive interviews and profiles of today's most influential spiritual leaders are published internationally.
Mark Lombard is director of Franciscan Media Books and foreign rights for Franciscan Media, where he has served since 2007. He previously worked in senior management positions at Catholic News Service as senior business officer and an editor, at a Catholic online company, and at two award-winning New England Catholic newspapers. He has also written for a number of Catholic and secular publications and served in various capacities on boards and committees, including heading the effort to rewrite the Catholic Press Association Fair Publishing Practices Code, leading its revamping of its consultation services and founding its Catholic Press Leadership Institute.